Audience Identification

• Business owner name *

First

Last

Do you have any other businesses? *

Yes
No

Your brand type *

Product
Service

Which App is mostly used by your audience *

Instagram
Twitter
Snapchat
TikTok
LinkedIn
WhatsApp

Your business is targeting people with *

High income
Average income
Low income

Where your audience are mostly located *

Riyadh
Jeddah
Khobar
Qassim
Makkah
Abha
All KSA cities

Your audience Language *

Arabic
English
French

Psychographic of your audience (Needs, Activities, Interest, Lifestyle) *

Your service is *

Luxurious
Non-Luxurious

Tell us anything you think would help to identify your target audience

Brand Image

• How does your brand’s image fall between these opposing characteristics? *

Masculine
Feminine

• How does your brand’s image fall between these opposing characteristics?

Simple
Intricate

• How does your brand’s image fall between these opposing characteristics?

Conservative
Extravagant

• How does your brand’s image fall between these opposing characteristics?

Approachable
Authoritative

• How does your brand’s image fall between these opposing characteristics?

Necessity
Luxury

• How does your brand’s image fall between these opposing characteristics?

Serious
Fun

• How does your brand’s image fall between these opposing characteristics?

Professional
Casual

• How does your brand’s image fall between these opposing characteristics?

Modern
Classic

Brand Values

• Think about your brand’s personality. How would you describe it? *

Five words that represent your brand

• How do you solve your customers’ problems?

This should summarize why someone should buy your product or invest in your services.

Brand Attributes

• What colors represent your brand? *

Use / to divide colors

• What colors you would not like to see? *

• What words would you use to describe your brand’s image? *

• What words would you not want to use to describe your brand’s image?

• What attributes and/or emotions do you want to be associated with your brand? *

• What attributes and/or emotions would you not want to be associated with your brand? *

Abstract Values

To answer the following questions, use your imagination to think of your brand in unique situations.

• How would you describe your brand to a friend? *

• How would you describe its style? *

• What other brands would be its friends? *

Target gender *

Male
Female

Target age range *

Kids
Teneegers
20-30yrs
31-40yrs
Above 40yrs

• What influencer would be perfect to play your brand? Why? *

• What animal would represent your brand? *

Design section

Which one of these logo formats do you believe best represents your brand? *

Logotype
Pictorial Mark
Abstract Mark
Emblem or Enclosure
Web 2.0
Contemporary
Classic
Detailed/Stylized
Complex illustration

Attributes of Brand Naming

Your preferred naming approach *

Initials
Containing 1 word
Containing 2 words and more
English
Arabic
French
Your name included
Using Lifestyle words (Day, Life, Flowers)
Colors
Beauty words
Emotions word
Abbreviations
Punctuations